Best Practices for Label Design
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Best Practices for Label Design

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Best Practices for Label Design
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posted in Recent jobs and industry news by Gary Lovell on 16:30 Feb 5th, 2019

 Product label design is getting your product's look on a label and making it stand out from the crowd. Studies have shown that 70 percent of purchase decisions are made in-store at the point of sale, so quality labels printed with eye-catching design are essential.

It's branding and showcasing your product in a unique way that grabs the consumer's attention. Think about some of the most famous or well-known products around and you can picture their look. Take McDonalds for instance. No matter where you are, if you see the Golden Arches, then you know what is on the other side. It doesn't matter if you're selling custom-made bath bombs instead of cheeseburgers; you still want to be recognized.

There are a few key aspects to keep in mind when starting your product label design that will help you be more successful. One aspect is brand identity. You want your brand to stand out on the shelf. However, you also want your brand identity to be a part of the making of your product label design. For instance, you wouldn't simply choose a look just because it stands out if it has nothing to do with your product -- not typically, anyway.

Another thing to be aware of is the type of template you need depending on what kind of product you are offering. If you're using paper labels, then those work well on glass materials like jars and bottles. But for glass applications like windows, you may want to go with vinyl material for your labels, which is easy to remove and doesn't require adhesive.

Don't forget to choose the type of adhesive you want. Adhesive comes in four main types: permanent; all-temperature; removable, and re-positionable. The first two are harder to relocate and meant to be a more permanent fixture, while the latter two allow you (or others) to move them. For example, if you're creating a product label that is going on a bottle of perfume, then you want it to be permanent. However, it makes sense to create a bumper sticker out of vinyl, as it's something you want removable or re-positionable.

The colours you choose are as important as the design. In fact, in a study titled Impact of Colour on Marketing, researchers found that anywhere from 62 percent all the way up to 90 percent of a consumer's first impression of a product is based solely on colour. Consider the mood you're trying to capture: while blue is a universally enhancing colour, people often think of the outdoors when they see earthy colours like brown, tan and green. On the other hand, rich colours like purple often depict wealth or royalty.

Another key aspect is to showcase what makes your product stand out as creative and individual.

Your design process should include a look that makes your product feel different from the rest without alienating potential buyers. Things like a backstory, community awareness, charity work or something as simple as including that the product sources locally can make a huge difference in how your product is perceived. Also, when choosing the right graphics, fonts and colours, don't be afraid to show your individuality.

Whatever your choices are for your logo and label, LabelService can create it. We have been printing labels for many years and are a great source of help for you.

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