Go with a Striking Cosmetic Label
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Go with a Striking Cosmetic Label

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Go with a Striking Cosmetic Label
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posted in Recent jobs and industry news by Gary Lovell on 13:21 Jun 6th, 2019

 Cosmetics represent beauty and manufacturers need to make sure that they epitomise this. Your cosmetics label needs to be striking to stand out from its competitors, with the right words to inform and persuade. The labelling of cosmetics is not only important for its aesthetic qualities, although this is obviously a key factor and especially important for marketing, but also for the information that it needs to contain.

Durability of the cosmetic label is also vitally important. Cosmetics are generally items that will be utilised often and over a longer period of time. The cosmetics label that you choose needs to maintain its form over the duration of use. Items such as a lipstick could be subjected to being carried around in a handbag, so the label needs to cope with some rough and tumble. The label needs to be durable enough that the print won’t wear off and the label itself will remain on your product. Consumers are more likely to purchase the same product that they have come to love, and they’ll need to be able to see the label and logo in order to purchase again.

If you have multiple products, your cosmetics labels will need to be product specific while still maintaining your colour scheme, font and design detail. A tube, for example, will need a different type of cosmetics label to a jar, as would a mascara bottle versus an eye shadow palette. It’s a good idea to choose your containers before considering the labelling options.

When labelling a frequently used product, like a cosmetic, durability is key, the cosmetics label needs to stay on and must remain legible for the product’s life time. It is a beauty product after all and needs to maintain its aesthetic value.

Synthetic cosmetics labels are more durable than a wood-based product and are able to endure multiple applications. This should be a serious consideration for items that are to be handled often. Laminating will also provide the cosmetics label with protection and can withstand many of the ingredients it may come into contact with. The adhesive you use will determine how long your cosmetics label stays on. Keeping your label intact is essential to maintaining your striking brand.

When designing labels for cosmetics, size really does matter and careful deliberation needs to be taken. There’s a fair amount of information that needs to be included on that lip balm label, aside from your design. Amongst the details of your product, which needs to include the description and ingredients amongst others, you will need to include a barcode for the retail environment to enable scanning. It is therefore important that this is clear and legible. There are many shapes and sizes to choose from. There are double sided labels which can be used on transparent packaging or tags which can contain your all-important brand information.

When deciding what type of printing to use, you need to consider what your requirements are. Digital printing allows for uniformity in its production with fewer variations. It allows for quick, seamless changes, which is important when considering that you may have one product with different scents or colours that require simple wording or colour changes to an existing design. Digital printing also provides the advantage of time, both in production and design, allowing the design to be electronically provided to the manufacturer and foregoing unnecessary time wastage.

It is important to partner with a label manufacturer that understands your industry and what is required in cosmetic label production. LabelService is a leading supplier of labels in the UK and produce self-adhesive labels for local and international clientele from various industries. For the highest quality cosmetic labels through either digital printing or various other label printing processes contact LabelService today to discuss your needs.

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