Optimize Your Label with 'White' Space
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Optimize Your Label with 'White' Space

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Optimize Your Label with 'White' Space
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posted in Recent jobs and industry news by Gary Lovell on 13:24 Jun 6th, 2019

White space is the portion of the label left unmarked - the empty space between elements. White space does not need to be white. It can be any colour, texture, pattern, or even a background image. Some believe that it is a critical part of a good label design. Unfortunately, it is sometimes overlooked and can leave a label looking drab and boring or the opposite - too cluttered with text.

White space isn’t merely "blank" space — it is an important element of design which enables the objects in it to exist at all. The balance between positive (or non-white) and the use of negative spaces can be key to aesthetic composition. A label crammed full of text or graphics with very little white space runs the risk of appearing busy or cluttered, and can be difficult to read. People get frustrated when information bombards them. White space calms us, letting us “breathe”. Good use of white space can give a label a classic, elegant, or rich appearance.

If your product label must have a lot of information on them, consider using a peel and reveal so that your customers can read that information at their leisure what they can focus their short time at the shelves on the appealing nature of your label.

Using white space correctly achieves:

·         Improved legibility - space between text and elements helps define the content and makes it easier to read

·         Increased attention - white space is a powerful way to draw the users’ attention to a particular element. To surround the element with white space makes it stand out

·         The right tone - the use of white space communicates elegance, openness and freshness

 

Use white space as an advantage in drawing eyes to certain label elements. Extra white space around an element forces buyers’ attention to that area because there is nothing distracting them. The average consumer spends a very short amount of time at the shelves, scanning the labels of numerous different manufacturers. They are looking for a product label that speaks to them. A label that is not only clear and concise but is attractive to them. The creative use of white space can be the key to drawing those consumers to pick your product up from the shelves for a closer look and we all know that once your product has been picked up, the consumer is almost ready to purchase it.

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