The logic behind branding
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The logic behind branding

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The logic behind branding
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posted in Recent jobs and industry news by Gary Lovell on 13:21 Jan 19th, 2019

 You’ve spent countless hours building your business. After all the blood, sweat and tears, you’ve developed the perfect product. You’re confident that customers will love it. Now, the challenge is getting them to try it. As you prepare to launch your new brand into the marketplace, a crucial step in the process is developing a logo that makes an impact.

Logos are a visual calling card of your products and services. When done right, they make a subtle, yet powerful impression. The best logos are simple, but that doesn’t mean they are a snap to design. You’ll put a lot of work into the creation of your logo and branding - our label mock-up service can provide you with full working prototypes of the labels you require, from quantities of 1 – 50.  These can be printed on the actual label material you will be using, be it semi-gloss paper, white polyprop or clear vinyl.  They can also be varnished or laminated to spec. This will give you the best visual for your final label.

Your logo is more than just a visual marker of your company, it’s an expression of your brand, and what sets you apart from the rest. Think about a brand that has a logo that sticks in your mind. What is it about the design that appeals to you? What colours are they using? Break it down and analyze it piece by piece to find out why it grabs you. Bring it to us and let our graphic designers give their input to help you create the best logo for your product’s labels.

Using different fonts adds depth and creativity to your design, right? Wrong. Using more than 2 or 3 different fonts will result in the text competing with each other for the viewer’s attention, and the resulting contrast will take away from your carefully-crafted logo design. Choose one font family to work with, and experiment with changing the colour, size and weight. Even moving from upper to lowercase can add interest and emphasize certain words without distracting the viewer with too many different fonts.

Your logo is the first thing people see, and a good one will make a lasting impression. Designing a logo that feels right for your brand may take time, but it may just help your creation gain more fans and send your business soaring to new heights. LabelService can help you achieve your goals. 

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