Tips for your Green Product Labels
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Tips for your Green Product Labels

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Tips for your Green Product Labels
Tips for your Green Product Labels 0 out of 5 based on 0 user reviews.Tips for your Green Product Labels
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posted in Recent jobs and industry news by Gary Lovell on 18:13 Mar 7th, 2019

 Quite often green products have labels in earth tones with some natural imagery. This does make sense since the producers are trying to show off a sense of ‘back to the earth’ to attract consumers. If you follow this logic, you might just find your product unrecognizable from every other product on the shelf.

 To stand out on the shelves and market your products, you have to be different. You have to be unique enough to catch the eye of the buyer. Your label also has to be memorable. When a consumer is looking for a new product, you want your label to stand out from the rest. When a consumer is back, looking for your product, you want them to find it easily among all that earth toned labels.

Do some research. Whether it’s going to the shops that you’ll be selling your product or online – get a good idea of what other labels look like. Green products are often sold in non-traditional settings. Many times, they’re sold in health food stores, upscale grocery chains, or other stores with a relentless focus on eco-friendly goods. Even if the product is sold in a mainstream supermarket, it’s often lumped together in the same section as other green products.

By knowing which store will be selling your product(s), you can get a better feel for the type of buyer who will encounter your product on the shelf. Sometimes, this buyer craves the homegrown look and is attracted to subdued eco-friendly colours. Other times, the typical consumer is drawn to certain labelling, such as badges to show the product is non-GMO or vegan. When designing your green product packaging, keep in mind the type of consumer who shops at the store where you will be selling your product.

Traditionally, green products are marketed using rustic typography, muted colours, and farmhouse imagery. Although appropriate, it’s not eye-catching, which can stunt your marketing efforts. Take a trip to the store to compare what’s on the shelf. Take particular notice of what isn’t on the shelf. If you do not see bright colours, or bold colours, try incorporating a few of those in your packaging. This will help differentiate your products and make you stand out.

Another point to consider is whether you’re going to be selling your product online. Many people like to shop online instead of in stores. Even in a virtual setting, product packaging plays an important role. Online shoppers still scan products to try to find the best fit for their needs. Your label has to be just as eye-catching in a digital world as it is in the physical world.

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